Power BI for Marketing
Analysing marketing campaigns can be a time-consuming and complex on-going task, something which Power BI aims to improve. The solution helps marketers to both monitor available resources and analyse activities by product, service, market segment, customer trends, actions, and sentiment or other criteria. Better reporting of this information can identify new upselling or cross-selling strategies and opportunities for the business as a whole. Comparing complex metrics including revenue, marketing costs, specific campaigns, and channels, calculating ROI in real-time is made easier and enhanced by Web & Social Analytics module. Finally, clients’ marketers can publish the actions detailed in reports to interactive dashboards that can be accessed from anywhere.