Traditionally, events and media businesses in the UK have grown through acquisition, meaning they often find themselves operating on several systems and databases across multiple departments. This leads to data silos and poor managerial visibility over sales pipelines and general business efficiency. AlfaPeople UK worked with one of the world’s biggest and most successful exhibition companies, ITE Group, to address these exact problems. We implemented Dynamics 365 to relieve the company of its ageing technology and inefficient systems, in offices across the world. In a market constantly looking for audience expansion and growth, the events and media sector needs integrated technologies across marketing, sales and operations. AlfaPeople is on hand to ensure this transformation runs as smoothly as possible.