In this November edition of the monthly Business Applications Highlights, we look into new developments and innovative business applications from Microsoft. From the powerful Power Platform to the latest advances in Dynamics 365 and the use of AI-powered agents, this issue shows how companies can increase their efficiency and strengthen their competitiveness in the long term.

Find out how generative AI and automation optimize processes and pave the way for an agile and successful future.

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Microsoft solutions impresses in the 2024 Gartner Magic Quadrant

Microsoft has again positioned itself as a leading provider in the Gartner Magic Quadrant 2024 – in two categories!

Microsoft Power Apps has been recognized as a leader in the “Enterprise Low-Code Application Platforms” field, underlining its position as a trusted partner for digital transformation. Power Apps enables companies to develop customized solutions with minimal code, allowing business users to create and optimize apps without extensive programming knowledge. This flexibility accelerates development, improves agility, and strengthens innovation across the organization.

Dynamics 365 also secured the leader position in the “B2B Marketing Automation Platforms” category, a testament to Microsoft’s innovative strength in digital marketing. The platform enables comprehensive automation and personalization of marketing processes, allowing companies to deepen their customer relationships and increase efficiency. Dynamics 365 simplifies the implementation of data-driven strategies, which are particularly crucial for precise targeting and effective lead generation.

Both awards illustrate Microsoft’s commitment to supporting companies with forward-looking tools and optimizing their business processes.

Rethinking supplier management with the Supplier Communications Agent

With Dynamics 365 Supply Chain Management, Microsoft is increasingly focusing on managing supplier relationships to strengthen the supply chain’s resilience. The new Supplier Communications Agent supports companies by directly communicating with suppliers. It proactively confirms orders and identifies potential delays early, allowing companies to react flexibly to changes.

This AI-powered approach increases supply chain efficiency and provides teams valuable support to meet customer requirements and optimize business processes reliably.

Sales Qualification Agent: More efficient sales processes thanks to AI support

Microsoft has also announced exciting new features for Dynamics 365 Sales that will make the sales process much more efficient. Thanks to intelligent automation and AI-driven tools, salespeople can now invest more time in building and maintaining customer relationships instead of focusing mainly on pipeline development.

The Sales Qualification Agent in Dynamics 365 uses AI-based automation to save sales staff valuable time and focus more on customer retention. By analyzing customer data, interests, and needs, the agent takes over the qualification of leads and identifies promising sales opportunities. It provides targeted recommendations and prioritizes customer contacts so sales teams can focus on the most promising deals. With these data-based insights, business deals can not only be concluded more quickly but also in a more targeted and effective manner – a decisive advantage to staying ahead of the competition.

New updates for Power Platform for greater efficiency and collaboration

The latest updates to the Power Platform bring key improvements to help teams develop and deploy applications. With new automation and integration features, applications can move to different environments faster and more seamlessly. The updated pipelines are particularly beneficial for companies that rely on agile development: They simplify the deployment process, promote collaboration between teams, and enable an even faster rollout of solutions. These improvements help teams work more efficiently and bring applications to market faster.

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Microsoft Business Applications are constantly evolving and offer companies worldwide the opportunity to optimize their business processes and tap into new growth opportunities. We will continue to provide you with more exciting news and updates next month. Sign up for our newsletter and follow us on LinkedIn to make sure you don’t miss any important innovations in Microsoft Business Applications.

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