The Events and Media sector is renowned for its rapid growth, often as a result of acquisitions, meaning businesses regularly find themselves operating on several systems and databases. This leads to data silos and poor managerial visibility over pipelines and general business efficiency. AlfaPeople worked with one of the world’s biggest and most successful exhibition companies, ITE Group, to address these exact problems. We implemented Dynamics 365 to relieve the company of its ageing technology and inefficient systems. In a market constantly looking for audience expansion and growth, the Events and Media sector needs integrated technologies in marketing, sales, finance and operations.