Microsoft Dynamics 365 for Events and Media Overview

Unrivalled digital tools for Events and Media organizations

With operations across locations and even time zones, Events and Media organizations can struggle to gain a single view of their customers. As a fully customizable Cloud-based technology, Microsoft Dynamics 365 opens up a world of opportunities for companies to seamlessly incorporate conference software, event apps, floor planning technology, marketing and publishing tools, and more, into their core business processes.

“We selected AlfaPeople following a rigorous selection process involving many industry-leading CRM system vendors and partners. AlfaPeople responded with a creative solution that met our complex business requirements and demonstrated their ability to support deployment across our global network of office locations. They impressed us with their willingness to engage and truly understand our business, the quality of their team, their deep understanding of the Microsoft product set and their excellent customer references.”

John Gulliver

John Gulliver
Chief Operating Officer

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Driving digital transformation in Events and Media

The multiple, disconnected systems used by Events and Media companies is at the heart of the major commercial and operational challenges currently plaguing the industry. As a configurable technology, one of its main goals is to eliminate data silos and improve the visibility of the sales pipeline to allow sales teams to work as efficiently as possible. Whether it’s for a tailor-made corporate event app or a full suite of digital tools for publishing, Microsoft Dynamics 365 for Events and Media companies offers a world of solutions – including Artificial Intelligence – to address the industry’s core challenges. Get up to speed on Dynamics 365 with this short video!

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Revolutionize your core business processes

Microsoft Dynamics 365 for Events and Media streamlines and standardizes your processes – centralizing, interpreting and integrating your sales and customer data in a common, modern interface. AlfaPeople drives companies to success with a variety of implementation and customization options to suit their specific business or industry needs – from event ticketing software through to sponsor management systems and floor planning software. The benefits of Microsoft Dynamics 365 for Events and Media are both immediate and long-term.

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Gain a 360-degree view of customers so sales and marketing can better inform their workflows. AlfaPeople can customize Dynamics 365 for Events and Media organizations with unique functionalities to meet your specific customer-centric needs. This includes automatic customer profiling and account categorisation, which gave clients like ITE Group an intelligent record of customers per event and purchases.
Automate manual tasks for increased efficiency, better use of time and money, and improved staff productivity. AlfaPeople are experts in the development of unique features, such as automatic lead allocation and discount approval tools, which optimize Dynamics 365 for your Event or Media organization – creating a faster and smarter way to do business.
Fuel data-driven decision making at all levels. With systems and processes now aligned, and sales teams and managers having greater visibility over the pipeline, they can now make better use of the data to track and compare performance. With Dynamics 365 in Events and Media, you can determine realistic KPIs and best practice on a wider scale, at all levels of the organization.

Spotlight: Events & Media

The Events and Media sector in the UK is renowned for its rapid growth, often as a result of acquisitions, meaning businesses regularly find themselves operating on several systems and databases across multiple departments. This leads to data silos and poor managerial visibility over sales pipelines and general business efficiency. AlfaPeople UK worked with one of the world’s biggest and most successful exhibition companies, ITE Group, to address these exact problems. We implemented Microsoft Dynamics 365 for Customer Engagement to relieve the company of its ageing technology and inefficient systems, in offices across the world. In a market constantly looking for audience expansion and growth, the Events and Media sector needs integrated technologies across marketing, sales, finance and operations. AlfaPeople is on hand to ensure this transformation runs as smoothly as possible.

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Did you know?

*Gartner, Predicts 2019: CRM Customer Service and Support, December 13, 2018

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What’s life like on the Cloud?

Microsoft Dynamics 365 is a gateway for Events and Media companies to access Cloud-based technologies for the effective management of global workforces needing a live, single view of the customer. With Microsoft Azure (Microsoft’s Cloud system) and Office 365, power of Dynamics 365 reaches new heights, offering users independence, storage, scalability and availability.

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