It is not uncommon for sales teams to spend more resources keeping track of their leads than actually selling to them. Often, sales teams also use too many resources without actually getting more leads.

Typically, this is because the existing CRM system requires too much manual data entry, or because the sales team uses its own systems. Or because the setup between sales and marketing is not optimal and automated, explains General Manager, Paw Steffensen.

“In certain cases, it is a question of anchoring in the company. No structure has been put in place on how the employees should work with these things. But if you have done it, it may be that you have done it from an IT perspective and not from a sales perspective,’ says Paw Steffensen and continues:

“In some cases, it is also about the fact that a process in the system in relation to how you work with the individual leads may not be optimal. It could also be that you have a marketing module from one place and a sales module from another, and the two don’t talk to each other.”

In short, this means that companies with CRM systems that are not properly set up, or companies without CRM systems at all, risk that the efficiency of the sales team is not optimal and that the salespeople miss out on sales.

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CRM system increases sales

But several studies show that implementing a CRM system increases sales by 29%, sales productivity by 34% and the certainty of sales predictions by 42%.

Paw Steffensen agrees. Implementing a CRM system helps in several areas, he believes.

“Insight is the core, and insight can be used in several different places in the organisation. It helps the individual seller to be timely in relation to the communication that needs to be made. It gives the sales manager an opportunity to get the right insights into the pipeline. And that gives the management the opportunity to get a better insight into the state of the kingdom,” says Paw Steffensen.

Everything in one place

A CRM module such as Microsoft Dynamics 365 Sales can help streamline the sales process – in short, minimize the lead time on a sale.

“Microsoft Dynamics 365 Sales is a tool that can help the sales department get more leads, keep track of their customers, get more information about their customers and an overall overview of who they do business with, how they do business with them and how much ,”‘” says Paw Steffensen.

In addition to tools that focus on opportunities and sales opportunities, Microsoft Dynamics 365 Sales also has a powerful dashboard and reporting tool that many use to get a better overview. It saves the seller time, explains Paw Steffensen.

Microsoft Dynamics 365 Sales simply helps companies to streamline the sales process by contributing to better handling of data.

“Microsoft Dynamics 365 Sales gathers everything in one place, so you don’t have to spend time looking for information in different programs. This also means that you make much better decisions for the company. Precisely because they are based on data and not on assumptions,” says Paw Steffensen.

Are sales and marketing aligned? Answer 9 questions and find out.

3 cool features in Microsoft Dynamics 365 Sales

Forecast – Forecast enables companies to create and manage integrated bottom-up sales forecasting processes.

Pipeline Management – Pipeline management enables sellers to view, manage and execute their sales opportunities by providing the necessary experiences in context to quickly filter their offers, display the necessary information and directly take action without navigating away from their workspace.

Data collected in one place – Microsoft Dynamics 365 Sales can keep track of your companies and contacts, generate sales by turning leads into orders, and create sales materials. You can also create marketing lists and campaigns and even track service cases linked to specific companies or opportunities.

Microsoft Dynamics 365 Sales can keep track of your companies and contacts, generate sales by turning leads into orders, and create sales materials. You can also create marketing lists and campaigns and even track service cases linked to specific companies or opportunities.

Microsoft Dynamics 365 Sales

With Microsoft Dynamics 365 Sales, you can get more leads and achieve individually adapted sales on a large scale. Help your team close more deals by giving them insight and access to valuable customers through the channel that those customers prefer. Get better customer calls with feedback and use AI to predict and manage your sales pipeline and increase revenue.