Get to know your customers in depth with
Knowing your own customers very well is essential for companies that want to succeed in business.
Microsoft Dynamics 365 Customer Insights was created to centralize data from such an important audience, so that your organization has a holistic view of each one of your customers working strategically with their information and using it to guide decision making.
Microsoft Dynamics 365 Customer Insights is the Microsoft Customer Data Platform which centralizes and refines information from multiple sources, removing incorrect elements and generating an unified record for each consumer. With Dynamics 365 Customer Insights, it is possible to enrich customer data through Artificial Intelligence (AI) and Machine Learning models, providing relevant information about each profile. The platform has indicators such as: preferences, main interests, complete history of contact with the company, purchases, behavior, churn risk, and others available in easy-to-view dashboards and panels.
With the customer data centralization, including main indicators, it’s possible to know each person in depth. This makes your company provide even better, more personalized, value-added experiences, resulting in retention and engagement of the target audience.
Each customer’s information generated in Dynamics 365 Customer Insights is extremely valuable. By studying the information, in addition to creating personalized segmentations, it’s possible to define strategic actions and make more assertive and secure decisions, taking confidence that the information is based on real data, updated in real time.
With customer data unified and centralized on a single screen, managers (as well as Marketing, Sales and Service professionals) can have valuable insights for strategic actions, resulting in more satisfaction – with the brand, the product or the service – and, consequently, audience retention.
Dynamics 365 Customer Insights can be integrated to all tools and systems that have customer data. For data enrichment, in addition to native integrations with Microsoft business applications, it’s possible to use low-code/no-code resources, such as Power Automate, or even tailor-made integrations, to bring data from other sources and business processes, completing the 360º vision and supporting customer segmentation.
Microsoft Dynamics 365 Customer Insights has advanced features of Artificial Intelligence (AI), Machine Learning and Data Lake, as well as dashboards that are easy to use, read and comprehend.
Dynamics 365 Customer Insights is intended for all businesses and industries, as well as all sectors from the market.
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