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Build a personalized relationship with your customers and generate more value for the business
Well-defined, strategic, personalized and measurable marketing actions generate much more assertive results. With Microsoft Dynamics 365 Marketing, your company improves campaigns, as well as contact with customers, and builds customized digital journeys, offering exactly what consumers need.
Much more than a simple email sender, Microsoft Dynamics 365 Marketing is a robust and omnichannel solution, capable of supporting your company in actions such as autonomous relationship rules, email marketing and SMS campaigns, landing pages/forms, webinars/face-to-face events, push notifications, lead scoring, and much more. Microsoft Dynamics 365 Marketing assists in Campaign Marketing, Real-Time Marketing, and Event Marketing strategies, in a 360 degree way.
From the data generated in real-time by Microsoft Dynamics 365 Marketing, it is possible to obtain insights to create automated journeys with advanced customizations according to the information, preferences, history, and needs of each customer, including potential ones. This way, your company builds loyalty with the target audience, meeting their needs and offering products/services that will be useful for each individual and company.
Microsoft Dynamics 365 Marketing can be integrated into your company’s sales system. With the integration of all data and processes from the Marketing and Sales areas, your organization will no longer need to invest in yet another solution aimed solely at automating the commercial sector. It also becomes possible to create fully personalized and assertive segmentations, automations, campaigns, and target audiences based on information, preferences, and needs of each client and lead.
Complete information about customers, such as preferences and contracted products/services, allows your company to care for each individual in a personalized way, sending reminders, upgrade notifications for contracted items, product launches that may be of interest, thank you notes, congratulations.. All of this can be done through their favorite channels, which makes your brand more present and generates value for both customers and the business.
Through Microsoft Dynamics 365 Marketing’s dashboards and panels, managers can have a 360 degree, real-time view of each client and campaign, including status and progress. This makes it possible to suggest improvements, make assertive decisions, strategically analyze marketing performance, obtain insights, and have greater control over meeting goals.
Microsoft Dynamics 365 Marketing has advanced features of Artificial Intelligence (AI), Machine Learning, dashboards, and panels that make data easy to visualize and understand. This tool can be used via desktop, mobile, tablet, or other mobile devices.
Microsoft Dynamics 365 Marketing serves businesses of all sizes and segments that focus on B2B (Business-to-business).
Microsoft Dynamics 365 Marketing is a cloud-based marketing automation platform from Microsoft that enables businesses to execute personalized marketing campaigns, generate leads, and strengthen customer relationships. The solution helps optimize marketing activities with comprehensive tools for audience engagement, campaign management, and analytics, seamlessly integrated with other Dynamics 365 applications.
Dynamics 365 Marketing provides businesses with a centralized platform to manage and automate all marketing activities. Key benefits include executing personalized email campaigns, efficiently qualifying leads, enhancing the customer experience, and measuring marketing ROI with detailed analytics. Additionally, its integration with Dynamics 365 Sales facilitates close collaboration between marketing and sales teams.
Dynamics 365 Marketing is suitable for businesses of all sizes aiming to make their marketing processes more efficient. It is particularly useful for companies with complex campaigns or those looking to improve the lead generation and nurturing. Industries such as services, retail, manufacturing, and IT benefit from the platform’s extensive automation features and deep integration with other business solutions.
Dynamics 365 Marketing offers a wide range of features, including email marketing, customer journey management, event management, lead scoring, segmentation, social media integration, predictive analytics, and detailed reporting. These features enable marketing teams to create tailored campaigns that precisely address audience needs.
Yes, Dynamics 365 Marketing integrates seamlessly with other Dynamics 365 products, such as Dynamics 365 Sales, Power BI, and Microsoft Teams. It also supports integration with third-party CRM or ERP systems via connector tools. This flexibility allows businesses to link their marketing data with other business functions, providing a unified view of their customers.
Dynamics 365 Marketing helps businesses generate, qualify, and nurture leads through personalized campaigns. The platform uses lead scoring models to assess potential customers based on their interest and engagement, enabling sales and marketing teams to target their efforts effectively. Automated customer journeys and integration with Dynamics 365 Sales allow businesses to guide prospects from interest to conversion.
Dynamics 365 Marketing provides powerful tools for audience segmentation and the creation of tailored campaigns. Users can analyze customer interactions in real-time and design automated customer journeys customized to the audience’s individual needs and interests. Businesses can execute more effective marketing campaigns with personalized emails, landing pages, and dynamic content.
Yes, Dynamics 365 Marketing is user-friendly and features an intuitive interface that can be easily tailored to the needs of marketing teams. Integration with other Microsoft products, such as Excel and Teams, makes the solution easy to use, as many users are already familiar with these tools. Additionally, users can customize dashboards and reports to monitor campaign performance in real-time.
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