Improve customer experience and service through technology
According to the National Chamber of Commerce, online sales increased by 31.7 % in 2017, proving that the experience of shopping online is an attractive way of acquiring [...]
How can CAC and LTV optimize your marketing investments?
There are several metrics that indicate whether the company's campaigns are efficient, that is, whether they bring a return to the business. Among them, CAC [...]
Email Marketing: What does it have to do with CRM?
Nowadays, there is much talk about investing in CRM and email marketing. These two marketing strategies, if well combined, can be of immense value to [...]
Digital Marketing with Microsoft Dynamics 365
The technological revolution is changing the way we do business and interact with the customer, and now this revolution is coming to marketing. With mobile [...]