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Get to know your customers in depth with
Microsoft Dynamics 365 Customer Insights.
Knowing your own customers very well is essential for companies that want to succeed in business.
Microsoft Dynamics 365 Customer Insights was created to centralize data from such an important audience, so that your organization has a holistic view of each one of your customers working strategically with their information and using it to guide decision making.
Microsoft Dynamics 365 Customer Insights (CI) is the Microsoft Customer Data Platform which centralizes and refines information from multiple sources, removing incorrect elements and generating an unified record for each consumer. With Microsoft Dynamics 365 CI, it is possible to enrich customer data through Artificial Intelligence (AI) and Machine Learning models, providing relevant information about each profile. The platform has indicators such as: preferences, main interests, complete history of contact with the company, purchases, behavior, churn risk, and others available in easy-to-view dashboards and panels.
With the customer data centralization, including main indicators, it’s possible to know each person in depth. This makes your company provide even better, more personalized, value-added experiences, resulting in retention and engagement of the target audience.
Each customer’s information generated in Microsoft Dynamics 365 Customer Insights is extremely valuable. By studying the information, in addition to creating personalized segmentations, it’s possible to define strategic actions and make more assertive and secure decisions, taking confidence that the information is based on real data, updated in real time.
With customer data unified and centralized on a single screen, managers (as well as Marketing, Sales and Service professionals) can have valuable insights for strategic actions, resulting in more satisfaction – with the brand, the product or the service – and, consequently, audience retention.
Microsoft Dynamics 365 Customer Insights can be integrated to all tools and systems that have customer data. For data enrichment, in addition to native integrations with Microsoft business applications, it’s possible to use low-code/no-code resources, such as Power Automate, or even tailor-made integrations, to bring data from other sources and business processes, completing the 360º vision and supporting customer segmentation.
Microsoft Dynamics 365 Customer Insights has advanced features of Artificial Intelligence (AI), Machine Learning and Data Lake, as well as dashboards that are easy to use, read and comprehend.
Microsoft Dynamics 365 Customer Insights is intended for all businesses and industries, as well as all sectors from the market.
Microsoft Dynamics 365 Customer Insights is a powerful Customer Data Platform (CDP) from Microsoft that enables businesses to collect, unify, and transform customer data from various sources into actionable insights. The platform helps companies create a 360-degree view of their customers to deliver personalized experiences and make data-driven decisions.
Dynamics 365 Customer Insights provides in-depth customer data analysis, allowing businesses to optimize their marketing, sales, and service processes. Key benefits include a centralized data platform, AI and predictive analytics integration, precise audience segmentation, and improved customer loyalty through personalized experiences. Additionally, the solution helps businesses better understand their customers and make data-driven decisions.
Dynamics 365 Customer Insights is ideal for businesses of all sizes that handle large amounts of customer data and want to gain valuable insights. The platform is especially beneficial in industries such as retail, financial services, healthcare, and telecommunications, where data plays a critical role in improving customer experiences and personalizing offerings.
Dynamics 365 Customer Insights offers many features, including data aggregation from multiple sources, predictive analytics, audience segmentation, AI-driven insights, integration with other business applications, customer journey mapping, and data-driven decision-making. The platform also supports behavioral data analysis and the development of personalized marketing strategies.
Yes, Dynamics 365 Customer Insights integrates seamlessly with other Dynamics 365 products, such as Dynamics 365 Sales, Dynamics 365 Marketing, and Power BI. Additionally, it supports connections to external CRM and ERP systems, enabling businesses to centralize their customer data and connect it with other business applications.
By consolidating data from various sources, Dynamics 365 Customer Insights provides a comprehensive view of customers, enabling businesses to create personalized experiences. With predictive analytics and AI-driven insights, businesses can proactively identify the best next actions for each customer, enhancing loyalty and satisfaction.
Dynamics 365 Customer Insights enables businesses to segment audiences based on demographic, behavioral, and transactional data. The platform uses predictive analytics to identify specific customer segments and develop tailored marketing strategies. This precise segmentation allows businesses to execute targeted and relevant campaigns, boosting customer loyalty and improving conversion rates.
Yes, Dynamics 365 Customer Insights features a user-friendly and intuitive interface, making it easy for marketing, sales, and service teams to analyze and act on customer data. Users can quickly interpret and apply valuable insights with customizable dashboards and visual data models. The platform is designed to be effective even for individuals without technical expertise.
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