How to measure the ROI of retail marketing with Dynamics 365

For many years, retailers have invested in optimizing ERP backend and frontend processes. There have been big investments in Omni-channel capabilities to enable better customer experiences. Yet, in many cases, the same retailers suffer from a lack of year-over-year (YOY) growth and despite rising marketing expenditure across multiple platforms, they are struggling to measure the ROI of retail marketing.
This whitepaper will focus on how Retailers can benefit from implementing Microsoft Dynamics 365 to support marketing campaign planning, with operational execution within retail sales and finance. We will go in depth with the strength of combining Microsoft Dynamics 365 Sales (CRM), for Operations (AX7) and Power BI and explain the importance of having a CRM platform.

Download our whitepaper and read more.


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