Gamification: What it is, Advantages and Application in CRM

Have you noticed how effective we are when we play? We compete at a high level and do our best work until we become winners and motivate ourselves to exceed our expectations. Applied to business processes make the tasks part of a game can be very advantageous and bring gains in efficiency and employee satisfaction.

Gamification applies this interface and game concepts to improve engagement and productivity in business processes. Gamification is dedicated to increasing people’s natural desire for socialization, aptitude, competition, and achievement. To foster competition, rewards are awarded that include points, achievements, seals, tangible rewards, or company benefits. In this whitepaper, you’ll see how managers can use Gamification to increase efficiency in their processes.



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