Effective CRM in Multi-Channel Retail

This whitepaper describes the latest customer loyalty trends in retail and the technology to support these shifts in the industry. The focus of this document is to discuss what a retailer will require to exceed the competition, leveraging tools that are easy to use and non-interruptive to the sales process.

AlfaPeople Inc. specializes in advising retailers on how to maximize the usability of their existing systems and choose the right approach to new technology. The processes described focus on retailers that provide assistance to Customers in the store and can benefit from historical and up-to-date knowledge about their Customers.

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