More Revenue with Excellent Customer Service – The importance of service in retail business
Many customers today do not have a lot of time, are very busy and therefore prefer to make purchases in simple ways. Sustainably produced and health-oriented products are gaining importance and are also decisive purchasing criteria. In addition, customers want to enjoy a special service that gives them the feeling of purchasing absolutely the right products due to a special buying experience. All of these factors of course put retailers under pressure.
They can only stand out from the competition through excellent customer service tailored to the buyer. Customer service is divided into two areas. Pre-sales service and after-sales service.