Power BI for Marketing
Analyzing marketing campaigns can be a time-consuming and complex, ongoing task, something that Microsoft Power BI aims to improve. The solution helps marketers to both monitor available resources and analyze activities by product, service, market segment, customer trends, customer actions, customer sentiment or other criteria. Better reporting of this information can identify new up-selling or cross-selling strategies and opportunities for the business as a whole. Comparing complex metrics including revenue, marketing costs, specific campaigns, and channels, calculating ROI in real time is made easier and enhanced by a web and social analytics module. Finally, clients’ marketers can publish the actions detailed in reports to interactive dashboards that can be accessed from anywhere.