If you’re a CIO in retail, you understand the importance of access to good data. It’s critical to what you do. However, like two city skyscrapers built next to each other, traditional data management systems function as independent “side-by-side” structures. In other words, your ERP data are in one place and your CRM data are [...]
The quest for customer focus in the Retail industry has taken on my different facets over the years from the S&H Green Stamps at the general store to the dynamics of proximity beacons of today that will identify a customer based on their handheld device and alert them to specials in the store. Capturing and [...]
While not everyone agrees, “the customer is always right”, it is hard to deny that customers are ultimately in charge of buying decisions. The key to having them repeatedly decide in your favor is customer satisfaction – identifying and satisfying their evolving preferences and expectations. It often takes multiple touch points – promotions, web [...]
