Regardless of the size or scale of your business, digital transformation is bound to have an incremental presence in your operations. In a world where commerce increasingly floats on the Cloud, this may be unsurprising. That said, a presence doesn’t mean your business has actually taken the digital transformation plunge. To get the full benefits, a clear strategy and acute understanding your customers is essential.

In our experience at AlfaPeople, we have seen that businesses who are championing this process are prospering. Why? Because with digital transformation, comes a raft of opportunities for businesses. These include improved efficiency, enhanced business intelligence and revolutionised customer experience. This list is by no means exhaustive.

Yet, in line with the reality of ‘if it was easy, everyone would do it’, making a shift towards digital transformation does not come without a few challenges and questions.

Some common queries are:

  • Where is the best place for my business to start?
  • What path should digital transformation follow?
  • What impact does it have on their customer experience, if any at all?
  • How can I gauge the results of undergoing the digital transformation process?

To start answering these questions, take a look at the thought leadership article, Philip Rawlinson, Managing Director at AlfaPeople UK, recently produced for Destination CRM. Philip’s article provides insight on best practice as well as advice on delivering digital transformation that cuts to the core of the business and delivers where it matters most – customer experience.

Access the full article here, ‘Digital transformation: Is your organisation getting it right?’

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