In recent years, JHSF has introduced new types of businesses and services, such as management of shopping centers and luxury hotels, in addition to further developing residential and commercial projects.
JHSF has taken the lead among the real estate companies in the technological world, when making the decision to implement Microsoft Dynamics CRM 2015, the latest Microsoft version of software management in the cloud.
The implementation process led by AlfaPeople,Brazil, was divided into four phases and lasted 15 months. The main objective of the company was to offer a customized service to their current and future customers as of managing processes in every area with contact or related with customers, and offer a unique experience of customer support.
JHSF includes four business units: Development, mall, hotel and airport. Among its real estate projects, stand out large luxury projects in one of the largest cities in Latin America, São Paulo, Brazil, also in Punta del Leste, Uruguay and San Roque.
Their large volume of products and services in combination with a large number of areas in contact with customers, transformed managing customer relations in a challenge, once the company had no history of customer service and information east not centralized.
This was the time when JHSF realized that to offer services and products in accordance with reality and interest of its current and potential customers, it would be necessary to adopt a system allowing a 360 degree view of their customer, in addition to centralize their database and provide a convenient way to view all the information generated by the different areas of the company. The solution was to implement a pioneering CRM system of high quality, to build a unique database of customers from all divisions from JHSF, able to analyze every piece of information, focusing on the needs of those customers and to treat them different.