The stores present a broad selection of own-designed items at affordable prices, offering customers a great value proposition. The first store opened in 1995 in Copenhagen. Today, there are over 670 stores in 29 countries, spread over Europe, Asia and the US. In 2015 alone, Zebra opened 174 stores around the world. That’s more than 3 stores every week. The plan is to have more than 1500 stores in 2020. Flying Tiger Copenhagen has its head office in Copenhagen and globally has over 3.500 employees. In 2015, annual revenue grew 45 % to over 3.5 billion DKK.
From February 2015, Zebra A/S started working on a global roll out of Microsoft Dynamics AX2012R3 core solution for 29 countries
. The global roll out included systems covering back office (GL, AR/AP, Logistics, Product master management, Retail channel management) and front office (store server synchronization, Point-of-sale, Payment terminals, handheld devices and more).
Given that a global rollout has many complex aspects, AlfaPeople was chosen as a rollout partner covering planning, technical research, legal requirement research, legal entity preparation, training, hyper care support, and change management. The aim of the project was to build an end-to-end retail management solution that would enable Zebra to expand globally at the speed they desired. With over 670 stores and approximately 3 stores opening each week, they needed a global and comprehensive platform that could ensure business practices were standardized across all countries to improve business efficiency, information transparency and operational agility. They wanted to be able to look and act as one global company and therefore needed one system, on one platform, to run one set of core processes.
Another very important aspect of the project was to understand legal requirements for each country. Zebra A/S was already established in 24 countries at project start, but with different software solutions in each location. The challenge of establishing a single platform fitting all legal requirements is solved with Dynamics AX2012 R3, but even if the ERP and POS system is fully supported in a country, Zebra A/S still needed to understand how to ensure it is fully aligned across all countries – like ensuring one chart of accounts, one set of product information etc.