The unemployment insurance fund Ase, like many other companies, is in full swing with their digital transformation
. They use a proprietary system for operating the core business but use standardized platforms in selected business areas. As part of this digitalization strategy, Ase has recently replaced their proprietary sales solution with Dynamics 365 Sales
with AlfaPeople as their implementation partner. Previously, Ase’s sales data was stored in various siloed systems, which didn’t work properly together. With the implementation of the Dynamics platform, all sales-relevant data is now gathered in one place and so, AlfaPeople has built the integration necessary for the rest of the system, primarily the core system, and previous integrations have been completely looped out because they were no longer needed.
This means, among other things, that the architecture has been simplified and that data has become more valid as there are no duplicates. In addition, employees no longer have to log into different systems and can work in more streamlined flows, increasing individual efficiency and the overall productivity of the organization.
Better data activation
In addition to greater digital connectivity, Dynamics 365 Sales also provides Ase with better opportunities to enable the value and use of the sales data generated every day in the organization. This includes further developing data for marketing and business analysis, explains Niels Agerup, Market Director of Ase. “In sales, we produce approx. 150.000 call attempts a month, of which a certain percentage turns into orders. The orders contain an amount of data that we can actively use to improve our customer service.”
Agerup also mentions that in the future Ase will probably connect multiple applications on their new Dynamics platform using the same recipe to enable more data for business use. This could be Microsoft Dynamics 365 for Marketing, where customer behavior data can be used to target the campaign activities.