Ase is a cross-functional unemployment insurance fund for both employees and the self-employed in all industries with approximately 145.000 members throughout Denmark. The unemployment fund is 100% owned by its members and focuses on creating an open, customer-oriented organization that makes its members ambassadors. Ase operates in addition to the unemployment insurance fund, the Ase Lønmodtager, Ase Selvstændige, and Ase Jobudvikling unions and an insurance company. Ase has its headquarters in Copenhagen and 16 local offices all over the country.
Microsoft Dynamics is a keystone of digital transformation at Ase
Ase has an ambitious digitalization plan for the future but is breaking the process into smaller steps so that both the economy and employees can follow. Recently, Ase implemented Microsoft Dynamics 365 Sales with AlfaPeople as the technology leader and sparring partner.Read More
This means, among other things, that the architecture has been simplified and that data has become more valid as there are no duplicates. In addition, employees no longer have to log into different systems and can work in more streamlined flows, increasing individual efficiency and the overall productivity of the organization.
Better data activation
In addition to greater digital connectivity, Dynamics 365 Sales also provides Ase with better opportunities to enable the value and use of the sales data generated every day in the organization. This includes further developing data for marketing and business analysis, explains Niels Agerup, Market Director of Ase. “In sales, we produce approx. 150.000 call attempts a month, of which a certain percentage turns into orders. The orders contain an amount of data that we can actively use to improve our customer service.”
Agerup also mentions that in the future Ase will probably connect multiple applications on their new Dynamics platform using the same recipe to enable more data for business use. This could be Microsoft Dynamics 365 for Marketing, where customer behavior data can be used to target the campaign activities.