Associação Paulista de Supermercados was founded in 1971 as a class entity that unites supermarkets in the state of São Paulo. Since then, the entity has registered a successful trajectory. Its objectives are: provide for the sector growth, assure a professional customer service and indicate retail trends, not forgetting of sustainability and social responsibility.
With the demand for more dynamic functionalities to improve data analysis and decision making, APAS (Associação Paulista de Supermercados) opted for migrating Microsoft Dynamics 4.0 to the 2015 version.
APAS worked with AlfaPeople in the diagnostic and planning phases of the project. It was 8 months of work, more than 4000 hours to migrate thousands of lines of code and hundreds of plug-ins.
“The migration was highly complex, as the CRM was integrated with the ERP and all the company’s decision- making analysis was supported by a BI platform”, said Anderson Martins, APAS’ IT Manager.Read More
Anderson also said that the project involved every department of the association, especially Commercial, Marketing and Contact Center, that have direct contact with external clients and use the tool in routine actions.
With 1,328-associates that represent more than 2,830 stores, and due to increasing demand in the sector, it was necessary to renovate the service process and continue supplying all of São Paulo’s supermarket chain, without affecting day-to-day work. Besides the primary concern of using a version (4.0) with no support from Microsoft, APAS was also searching to improve its goal distribution mechanisms, together with its business processes, mobility, and outcome assessment. With the growth of associates and stores, the number of everyday activities increased and so did the need to optimise the business processes and the teams’ workload. To keep the collaborators in the right direction and motivated, the adoption of goals and the result of business initiatives were important.
The simplified presentation of progress and results of the business initiatives was also fundamental for the association plans, being one more element that encouraged the version upgrade. Another historic factor was that the work was limited to the association’s dependencies, what made remote interactions between APAS collaborators and its associates difficult, motivating the company to search for mobility alternatives. Internal and more technical questions, like the use of other browsers other than Internet Explorer, also were motivators to the revaluation of the project stage and change alternatives. All these business needs summed up gave birth to a Migration Business Case, that allowed the association council to decide for the upgrade project.