Besides that, the Institution owns AACD Diagnosis, the Medical Center and the Therapy Center, that complement its infrastructure, assuring quality and excellence for public or private health plan customers. The investment in these areas is a solution to revert the crisis scenario that directly impacted the donation amount received in the last years. To keep this structure, the AACD budget is composed by the revenue generated through partnerships, product sales on thrift stores, donations by legal and natural individuals, from Teleton collections, from AACD Hospital, from particular exams and through health plans, and also from product licensing with the AACD brand.
All fundraising was decentralized
, with each area with its own contact database and collection history, making very hard to identify which channels a specific donator had used, resulting in redundant approaches and showing some lack of control in the process.
AACD was looking for a relationship system to centralize the databases, organize donators information, donation history and also to create a 360º view of interactions and the consolidation of collected amounts by donator and responsible area.
Some additional features of the Microsoft 365 platform would help other needs of AACD, like the workflow and alert tools, that would provide task automation in the acquisition process. The Dashboard feature was greatly welcomed, as it would provide a more precise and on-line vision of results by acquisition channel and area.
Another important need was to maximize the work of collaborators and individuals. Counting with an integrated system of easy use, intuitiveness and flexibility was the base of an improved fund raising process.
The main challenge during the implementation was mobilizing the project team. At AACD, the reduced team and the many daily activities were the main challenges. At AlfaPeople, besides the hours offered without cost by the company, an internal campaign was made to stimulate professionals to donate additional hours to the project outside their work hours.