How can CAC and LTV optimize your marketing investments?
There are several metrics that indicate whether the company's campaigns are efficient, that is, whether they bring a return to the business. Among them, CAC [...]
How to calculate ROI and predict your company results
Find out if the money applied in your business effectively gives you a return, knowing exactly where you should invest more to increase profits. These [...]
5 Tips for prospecting customers by email
Prospecting customers by email is not only a possible task, but a widely recommended one. At least 92% of the adults who use the internet [...]
We Have Tested Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for Marketing – not to mistake with the cooperation that Microsoft has with Adobe or the now departed Marketing Pilot acquisition – [...]
5 Tech News to Keep an Eye in 2018
We know that it’s been a few years now since technology has taken space in the everyday life of people, in order to produce social [...]
Dynamics 365: Improve your brand management in social networks
The Internet is currently the main channel for disseminating content, advertising and capturing business opportunities, both for personal and business brands. Positioning a brand requires [...]
The retail sector is upgrading – Retail business trends
Digital transformation, omnichannel, mobile communications, social analytics... new trends, technologies, and opportunities are emerging almost out of nowhere and suddenly determine our everyday life and [...]
Email Marketing: What does it have to do with CRM?
Nowadays, there is much talk about investing in CRM and email marketing. These two marketing strategies, if well combined, can be of immense value to [...]
Send in the Bots
Bots are software-based, AI-powered services that via machine learning, semantic and cognitive services are able to respond to customer requests either via text or voice [...]
Adobe leads in multi-channel campaign management
With the growing focus of companies on Martech (Marketing + Technology), the adoption of more complete and comprehensive tools for multi-channel campaigns is inevitable. That’s [...]
Understanding what smarketing is and how it works
Alignment between the sales and marketing sectors is essential for your business to grow and increase profits. That’s where the concept of smarketing comes in. [...]
Digital Marketing with Microsoft Dynamics 365
The technological revolution is changing the way we do business and interact with the customer, and now this revolution is coming to marketing. With mobile [...]
