How can CAC and LTV optimize your marketing investments?
There are several metrics that indicate whether the company's campaigns are efficient, that is, whether they bring a return to the business. Among them, CAC [...]
There are several metrics that indicate whether the company's campaigns are efficient, that is, whether they bring a return to the business. Among them, CAC [...]
Find out if the money applied in your business effectively gives you a return, knowing exactly where you should invest more to increase profits. These [...]
Prospecting customers by email is not only a possible task, but a widely recommended one. At least 92% of the adults who use the internet [...]
Microsoft Dynamics 365 for Marketing – not to mistake with the cooperation that Microsoft has with Adobe or the now departed Marketing Pilot acquisition – [...]
We know that it’s been a few years now since technology has taken space in the everyday life of people, in order to produce social [...]
The Internet is currently the main channel for disseminating content, advertising and capturing business opportunities, both for personal and business brands. Positioning a brand requires [...]
Digital transformation, omnichannel, mobile communications, social analytics... new trends, technologies, and opportunities are emerging almost out of nowhere and suddenly determine our everyday life and [...]
Nowadays, there is much talk about investing in CRM and email marketing. These two marketing strategies, if well combined, can be of immense value to [...]
Bots are software-based, AI-powered services that via machine learning, semantic and cognitive services are able to respond to customer requests either via text or voice [...]
With the growing focus of companies on Martech (Marketing + Technology), the adoption of more complete and comprehensive tools for multi-channel campaigns is inevitable. That’s [...]
Alignment between the sales and marketing sectors is essential for your business to grow and increase profits. That’s where the concept of smarketing comes in. [...]
The technological revolution is changing the way we do business and interact with the customer, and now this revolution is coming to marketing. With mobile [...]