To successfully market a brand in 2016, marketing and digital professionals must use a myriad of innovative ways to engage existing and future customers, by being experts in experience creation. In doing so, marketers dovetail their digital marketing strategy with overall business objectives. To help enable and empower this community of professionals to achieve this aim, Sitecore™ provides a framework and set of platforms for communicating the right content to the right person, in the right place at the right time – all based on insight from the individual’s previous actions. The concept of personalised marketing is now combined and layered with context about the customer, in order to build loyalty and engagement, provide them with what they want or need in the channel they choose and at the same time improve a marketing performance.
For today’s forward-thinking brands, Sitecore™ provides five key benefits, including: