ITE Group Partners with AlfaPeople UK Ltd as Part of Global Transformation and Growth Programme

ITE Group (now known as Hyve Group) appoints AlfaPeople to deliver global CRM platform, Microsoft Dynamics 365

On 17 May 2017, Mark Shashoua, CEO of ITE Group, announced an evolution of the company’s strategy and a wide-ranging transformation and growth programme, supported by the single largest investment in the business since it began over 25 years ago. He stated, ‘simply put, we want to run the best shows, wherever they are in the world.’

We are pleased to announce that AlfaPeople UK Ltd has been selected to partner with ITE Group for the implementation of Microsoft Dynamics 365. ITE Group is a world-leading organizer of over 240 international trade exhibitions and conferences, connecting businesses globally. With many market-leading events and well-known brands in key industry sectors, having an up-to-date, effective customer relationship solution is paramount to their ongoing success and their reputation for delivering first-class standards based on what Mark Shashoua, CEO, refers to ‘a centralized best practice model’.

ITE Group required a customer relationship management tool which fit within the vision of their transformation and growth programme (TAG) and Microsoft Dynamics 365 supplied by the experts at AlfaPeople UK Ltd was the most relevant solution.

On why AlfaPeople UK Ltd was selected for the implementation of Microsoft Dynamics 365 at ITE Group, John Gulliver, Chief Operating Officer, commented:

“ITE Group selected AlfaPeople following a rigorous selection process involving many industry-leading CRM system vendors and partners. AlfaPeople responded with a creative solution that met our complex business requirements and demonstrated their ability to support deployment across our global network of office locations. They impressed us with their willingness to engage and truly understand our business, the quality of their team, their deep understanding of the Microsoft product set and their excellent customer references.”

Regarding the new partnership between ITE Group and AlfaPeople UK Ltd, Philip Rawlinson, Managing Director at AlfaPeople UK Ltd says,

“We are very excited to work with ITE Group, as they embark on a digital transformation journey that will bring positive outcomes across their international organization. At AlfaPeople UK Ltd, we embrace organizations with a vision for ongoing improvement and industry excellence. For this, ITE Group is leading edge. Our team of experts are ready for action and will work with ITE Group to deliver the highest degree of success.”