The New Hampshire Executive Council approved the New Hampshire Liquor Commission’s contract with AlfaPeople to implement and support their Retail and Omni-Channel business for the next 10 years. The $19 million dollar contract for Microsoft Dynamics AX, an ERP solution, was won in competition with multiple solutions and through a multi-year selection process.

“The new ERP system will provide us with a state-of-the-art solution that will support our business needs today and long into the future,” said New Hampshire Liquor Commission Chairman, Joseph W. Mollica.  “This is yet another example of the continued investment in our infrastructure and operations, allowing us to better serve our 11 million annual NH Liquor & Wine Outlet customers and deliver critical revenue to the State of New Hampshire.”

AlfaPeople, with their deep experience in retail and knowledge of the Microsoft Dynamics AX platform, will provide NHLC with an unparalleled mix of industry experience and technology expertise to manage its transformation into a premier retailer in the liquor industry.

With 79 stores and more than $650 million in annual revenue, the New Hampshire Liquor Commission will benefit from a solution that provides real-time information and the newest in hardware and software, to support their customers.

AlfaPeople, a global Microsoft Dynamics partner, will implement the state-of-the-art solution from Microsoft, to replace their current State system architecture. Their current environment is primarily comprised of systems that were highly customized in-house; the core application being 30 years old and the POS hardware being approximately 18 years old. The new solution will be Azure-cloud based and provide New Hampshire with a technology superior infrastructure.

“By focusing on State Liquor (ABC) organizations in the U.S., we have built deep knowledge about the specific areas that are important to our customers.” said Erik Hoiden, Managing Partner of AlfaPeople. “Together with the Microsoft Dynamics AX software, we have generated a solution that can solve the specific requirements of New Hampshire and other State ABC organizations.”


The New Hampshire Liquor Commission (NHLC) operates 79 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC had its best sales year ever in Fiscal Year 2015, generating $642 million in gross sales, an increase of $21 million – or 3.4% — over the previous fiscal year. Total liquor net profits transferred to the New Hampshire’s General Fund reached $151.7 million, which are used to fund programs including education, health and social services, transportation and natural resource protection.