Streams is an area within Microsoft Social Engagement that allows you to split searches into vertical streams, providing an overview of what’s happening across your social media channels. The streams can be filtered based on: keywords, sources, languages, sentiment, sentiment status (automatically rated or manually), reach plus nine more attributes, in order to provide you with a data set to analyse.
The collected posts are fed into the streams in near to real-time, giving you the option to quickly respond to the customer directly from within the stream. Moreover, you are able to like, favorite, share and retweet directly from the user interface, as well as start a new conversation and add images to posts. If your organisation accepts private messages on Twitter or Facebook, then these can also be collected and answered from within Microsoft Social Engagement. From an internal perspective, you are able to share streams and assign posts to your agents for them to act on, as well as label the posts by colours.
By defining exclusions you can filter out every single post that is not connected to your company product or competitor, although this depends on the configuration set in the keyword search.
For example, if you’re not interested in discounts or offers about your product(s), add the terms“discounts” or “offers,” to the search rule’s exclusions. All posts that mention at least one of the exclusions in the same post as a keyword will no longer be returned as a result.