Microsoft is introducing a new cloud offer with the potential for (r)evolution?! What does this mean?
How is that possible nowadays?
All previous concepts in the fields of Enterprise Ressource Planung (ERP) and Customer Relationship Management (CRM) are independent solutions that can be implemented in companies of various sizes in various industries. These previously heterogenous solutions are now being unified in a homogenous environment under the name Dynamics 365.
The new Microsoft Dynamics 365 can generally be split up into two Dynamics 365 sizes:
- Business Edition
- Enterprise Edition
The Business Edition will probably be available from the middle of 2017, and includes a module for sales management and a module for marketing along with Microsoft-NAV (new = finance).
The Enterprise Edition is available from 1st November 2016, and combines the existing AX7 (new = operations) with the existing Dynamics CRM. Special modules for sales, customer service, field service and project service represent the old Dynamics CRM and will be usable as stand-alone apps or within the context of Dynamics 365 in the future. Marketing will also be available as an additional module, based on a new collaboration between Microsoft and Adobe.
Business solutions within the two Dynamics365 editions:
With the modernisation of their software product portfolio, Microsoft has decisively set new tones for their commercial areas. The primary goals here are to improve existing products for all business customers as well to develop their competitive edge. In order to reach these goals, customer needs were assessed and unified in a new solution. This new solution is called Microsoft Dynamics 365.
The new homogenous environment created by Dynamics 365 is agile and scalable, and allows the customer to create their own individual solution to suit them. But optimum value for money has not been ignored. Dynamics 365’s overall performance takes place in the AZURE cloud. This creates a flexible and scalable environment for companies, offering state-of-the-art security for their data in the cloud. Integration into Office365 is also a main component of the solution. The solution fits into the overall concept as follows:
As well as the integration of CRM, Office applications and ERP, Dynamics 365 also provides brand new innovations. Due to full integration into the Microsoft Azure cloud, Dynamics 365 also supports Power Apps, Azure IoT and Cortana Intelligence.
Power Apps is a new solution that allows users to create apps and cross-system workflows without programming. This means you can, for instance, provide an app that only shows incoming goods and hides unnecessary functions and features. Cross-system workflows allow, for example, automated processes that can take place in ERP, CRM and Office. This means that customer requests submitted via CRM can automatically be turned into a lead in the sales module, and automatically created documents could be saved in the share point and allocated to the lead data set.
A further innovation is the Common Data Model. This is an SQL database with plenty of pre-made table layouts (company, contact, appointment, product etc). Together with Power Apps, apps can be created quickly and easily. Another possibility is data exchange between ERP and CRM with the aid of the common data model and power flows.
Another fair question would be: What about the new licensing model? This question can now be easily answered: Microsoft have obviously been considering this topic; they’ve explored prospective trends and developments and drastically unified their previously complex licensing models. The following licences are available for the new Dynamics 365:
- Team Member CAL: Has reading and writing rights to central entities such as customers, contact partners, activities, invoices etc. Read-only access to other entities such as projects, sales opportunities, campaigns etc.
- Full User CAL: Has full reading and writing rights within the relevant module. There is therefore a full user licence for each module (operations, sales, customer service etc). This is offered with Plan 1 and Plan 2. Plan 1 includes a full user licence for all CRM modules including Power Apps. Plan 2 includes everything in Plan 1 plus the operations module.
- Device CAL: Licence for certain devices, e.g. till or warehouse scanner, used by several users.
It is obvious what additional goals were to be encompassed by the decision to introduce Microsoft Dynamics 365 to the market: to challenge existing competitors such as SAP, Salesforce, Oracle etc. and profiling within the IT market. Other market participants would struggle to present something like the overall concept of Dynamics 365 and Office365.
Would you like to know more about Dynamics 365? Don’t hesitate to get in touch with us. We’d be happy to help.