Founded in 1987, Manz AG is a global high-tech mechanical engineering company with business activities in Solar, Electronics, Energy Storage, Contract Manufacturing and Service. The group has been listed on the German stock exchange since 2006. It develops and produces in Germany, Slovakia, Hungary, Italy, China and Taiwan. Manz also operates sales and service branches in the USA and India. Manz AG employs around 1,600 people worldwide. In the 2018 fiscal year, the Manz Group generated sales of around EUR 297 million.
Global introduction of Microsoft Dynamics 365 Sales On-Premises and SAP interface for a total of 150 users.
Manz AG’s internal sales processes had reached a point where they could no longer keep pace with the company’s international growth. The systems in use were struggling to meet the requirements of modern sales processes and supplied unreliable data. The Manz AG’s sales department worked with various isolated solutions that had to be managed separately and did not allow data exchange, leading to unnecessary effort and increased risk of errors. The decision to search for a new, state-of-the-art CRM system was embraced at all levels of the organization.
The company was looking for a tried-and-tested CRM solution that would work with Manz AG’s demand for adaptation and its complex sales processes. Transparent, logical evaluation options had to be taken into consideration as well as consistent traceability of data. The scope of Manz AG’s international operations posed a major challenge and the company was looking for a solution which could be rolled out and functional across all its sites.
With the introduction of the new CRM system, Manz AG’s declared goal was to simultaneously introduce state-of-the-art sales processes that can be easily adapted to future requirements at any time.
In addition to modern processing and maintenance of leads and opportunities, such as the mapping of a gate process with the sales phases Gate 0-9, the company sought a more efficient quotation and order processing as well as transparent evaluations of key sales figures. Last but not least, the solution also had to be implemented in Manz AG’s many international locations, including Italy, Taiwan and China, accompanied by seamless communication.