The Microsoft Dynamics partner AlfaPeople AG has acquired a new customer, Manz AG, and will be introducing Microsoft Dynamics 365 (CRM) for this global high-tech mechanical engineering company.

Based in Glattbrugg, AlfaPeople AG is not only responsible for the Swiss market, but also for southern Germany, which continues to gain importance. Now, this Microsoft Dynamics partner can announce a new customer from this region: Manz AG from Reutlingen. This mechanical engineering company is active in the fields of automation, laser processes, silk-screen printing, and metrology as well as wet-chemical and roll-to-roll processes. These technologies are used and further developed in their three strategic areas of business: ‘electronics’, ‘solar’ and ‘energy storage’. Currently, Manz AG develops and produces in Germany, China, Taiwan, Slovakia, Hungary, and Italy. They also have sales and service branches located in the USA and India.

Up to now, Manz AG has been managing customer and prospective customer contacts in various tools such as SAP (ERP) and MS Outlook, as well as decentrally in Excel lists, resulting in many redundancies. Therefore, the focus was on evaluating a centralized database that would always be up to date, in which companies, contacts, and sales projects – the whole process from lead to production – would be cohesive and accessible to everyone without redundancies.

Manz AG evaluated various providers and solutions, opting for AlfaPeople and Microsoft Dynamics 365 (CRM) after a multi-stage selection process. Karin Sieber-Huber, CRM Project Manager at Manz AG had this to say:

“AlfaPeople was not only able to win us over with their many years of experience with CRM projects, but also because they understood us as a client – they didn’t just say ‘yes’; they also presented suggestions for improvements and showed us how to make processes simpler and more efficient. Trust and chemistry were there from the very beginning.”

AlfaPeople is now in the first stage of implementing the project for approximately 140 CRM users in Europe. The next stage will ultimately include around 420 international users. The staff at Manz AG will be able to use Microsoft Dynamics 365 (CRM) as a central database in their web browser, in MS Outlook, online or offline and on all smartphones and tablets. They can easily manage and retrieve information, while the sales department can streamline their processes as they can quickly access comprehensive information about customers.

Hugo B. Kälin, Managing Partner at AlfaPeople AG stated,

“We are very proud to be able to name Manz AG as one of our customers. Not only do we clearly have skills and experience in machine and plant manufacturing, but we are also represented nationwide and have already successfully implemented many international projects.”

About Manz AG

Based in Reutlingen, Germany, Manz AG is a high-tech, international mechanical engineering pioneer, paving the way for innovative products in fast-growing markets. Founded in 1987, the company boasts expertise in six technological fields: automation, laser processes, silk-screen printing, and metrology as well as wet-chemical and roll-to-roll processes. These technologies are used and further developed by Manz AG in their three strategic areas of business: ‘electronics’, ‘solar’ and ‘energy storage’.

Founded by Dieter Manz, this group has been publicly listed in Germany since 2006, and currently develops and produces in Germany, China, Taiwan, Slovakia, Hungary, and Italy. They also have sales and service branches located in the USA and India. With their claim ‘passion for efficiency’, Manz promises to offer its customers, predominantly active in dynamic future-orientated industries, production plants complete with the highest level of efficiency and innovation. With their extensive expertise in the development of new production technologies and related machinery, the company significantly contributes to reducing production costs for end products, making them available to larger groups of consumers worldwide.

About AlfaPeople AG

With more than 550 experts in 16 countries, AlfaPeople is one of the largest Microsoft Dynamics partners in the world and implements customer-specific IT solutions that accurately and meticulously support and optimize business processes.

With AlfaPeople, companies are choosing a leading Microsoft Dynamics partner that supports more than 1,500 customers worldwide with Microsoft Dynamics 365, Microsoft Dynamics AX, Microsoft Dynamics CRM and SharePoint. Leading companies are using the Microsoft Dynamics product portfolio, along with AlfaPeople specialists’ know-how, to boost their success.