One of the newer buzzwords: Digital Transformation.

Is this substantial shift taking place across all industries?

With the use of new technologies, businesses can work smarter, optimize operations, empower employees and better engage customers.

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For Microsoft, digital transformation meant moving all software applications out from physical server rooms and into the cloud.

Microsoft mastered the concept of digital transformation with its rollout of Microsoft Dynamics 365 – a fully integrated customer relationship management (CRM) and enterprise resource planning (ERP) cloud service with intelligent apps that help manage various business processes including: sales, customer service, finance, field service, operations, marketing and project service automation. Apps within the solution work seamlessly together so businesses can grow at their own pace. As a result, businesses can consolidate their ERP, CRM, and BI solution on one platform.

With this recent shift, solutions like Dynamics 365 allow businesses to see, embrace, and take advantage of essential digital opportunities.

What does this digital era mean for your company?

Understanding what you need is key.

Ask yourself: What applications are needed for the different roles within my organization? With solutions like Dynamics 365, applications can be deployed independently. You pay only for what you need, when you need it.

Whether you want to combine everything into one unified ERP solution that covers all business processes, or simply accommodate the single user/role with tools best suited for them, those capabilities are essential. If you want to collect intelligent data to make more qualified decisions, predict what customers want before they know they want it, and have the offerings readily available, you’ll set yourself up to thrive in this digital era.

What does the future look like?

One massive database that can handle data from multiple sources and utilize logic, which can process large data volumes in an unseen speed.

The user interface will be customized to specific roles and will utilize logic specific to that role. This means a backbone ERP/CRM system that manages base processes can be specialized to processes needed for any relevant work stream.

Here’s an example: A warehouse worker needs real-time information available regarding what to pick, where to pick from, and so on.

Calculations should be processed in the cloud, utilizing real-time information available. This moves all the heavy lifting from the warehouse user’s device and results in a simple user interface, not dependent on operating systems (iOS, Android, Windows, etc.).

How can you stay ahead?

Most recently, businesses have realized the benefits of implementing intelligent solutions that work together and provide relevant information to employees in real-time. By focusing on utilizing the data and resources these solutions provide, businesses can significantly improve their operations, empower employees, and engage customers.

There is no question about it, digital transformation is taking over. Will you be left behind or will you position yourself to be a market leader of tomorrow?

Are you considering powering and connecting your business with the cloud? Here are some potential points to consider when investigating cloud technology solutions vs. in-house resources.