Change is constant! That’s a conclusive truth and in regards to digital transformation, even more so. And not only is the change constant – it is also happening at the speed of light. Digital disruption can break even iconic brands (remember Blockbuster?), which prompts brands and organisations to see the writing on the wall and seek out and act on the changes, before the changes upends the organisations.

In order to face digital transformation head on, organisations are bound to also face challenges. Brian Solis and the Altimeter Group surveyed 500 executives and digital transformation strategists, whose organisations have already embarked on several digital transformation initiatives. The findings were published in the 2016 State of Digital Transformation Report and Tricia Morris in Microsoft has summarized the five top challenges to digital transformation here. Read on to know more:

The five top challenges to digital transformation

1) Customer behaviour – how to understand it

2) Not sufficient data or ROI in order to warrant the value of digital transformation

3) Compliance, risk management or legal complications

4) The required resources

5) How to change the company culture to an agile one

Nobody said it was easy

Microsoft has recently conducted an informal survey of business executives in L.A. and Chicago, stating the same challenges as mentioned above. Especially the fact that the culture within their respective organisations was not adaptable – at least not at the required pace – was mentioned. It was apparent that digital transformation was obstructed due to the corporate culture not being adaptable to rapid change.

Also, lack of collaboration, data and intelligence were mentioned as barriers, as well as the mere cost of innovation. And the financial aspect is connected with the fact that 88% of the companies surveyed for a recent Economist Intelligence Unit Digital Evolution Report are not properly equipped technologically toe execute a digital strategy at this moment.

No challenge(s) without a fight

However, it is an ill wind that blows no good, and so facing the above-mentioned common challenges actually pays off:

Want to know more?

The 22nd of June, we’ll host a webinar called: Digital Transformation – wolf crying? It’s in Danish and you can read more about it here.

We also have a webinar 1st of June with the name: Accelerate Digital Transformation with Microsoft Dynamics 365. This webinar is in English and you can read more about it here

You can also watch the on-demand webinar from Microsoft: Digital Transformation – what organizations need to succeed. Click on this link to read more.

Director of Business Development at AlfaPeople

Working with AlfaPeople since 2011 with a focus on delivering high impact project addressing critical high-level business requirements, aligning IT and business strategies.