The Circle K convenience store chain got its start in 1951, when Fred Hervey bought three Kay’s Food Stores in El Paso, Texas. The company began franchising in 1999. Today, Circle K has become one of the most widely recognized convenience store brands, known worldwide for quality products and great customer service. Founded in January 2017 with plan to operate 350 C Stores, Circle K Saudi Arabia franchise were awarded by Alesayi Group, right now Circle K one of the fastest growing leading modern C stores brand in the Saudi market. A key challenge was to find the right technology to underpin the future business.
After a thorough, ten-month software selection process, Circle K was looking for a World Class solution that support business growth, dynamic functionalities to improve data analysis and decision making and meet the new C-Store concept in Saudi Arabia.
Circle K worked with AlfaPeople for 3 months in the diagnostic and planning phases of the project. The team prefer an out of the box solution with as few customizations as possible since the C-Store concept in Saudi Arabia is entirely new to the market and never been implemented before.
Saudi Arabia’s Convenience Stores market continues its rapid grow, with several leading Saudi and international retailers expanding operation in response to stiff competition and changing consumers’ preferences, which lead the Circle K’s management working to get goods to stores in the most cost-effective manner, along with user-friendly interface and extensive tracking abilities made for the right system to track inventory and manage payments in real-time making more information readily available, providing more visibility, especially with financial data.
“Alfapeople team worked collaboratively with employee groups within the company making a great combination, Alfapeople had consultants, who were not only experienced with Dynamics AX, but also in retail control, suppliers’ management, financial as well, and really understood best practices and our operations”, said Mr. Hameed Khojah, Circle K’ IT Director.