Pierre Cardin, Baldessarini, Pioneer, Otto Kern. That’s quite a roll call of the best premium men’s fashion brands available on the high street today. The one thing they have in common is they’re manufactured and marketed to premium retailers across the world by Ahlers AG.
Ahlers is one of the largest listed creators of men’s fashion. Although it’s been operating for over 90 years, the business has keenly focused on clothing the modern man with pieces from exciting collections. It does this by being an innovative and flexible operator, agile enough to stay ahead of trends and changes in each of its markets, and is supported by a financially stable position built over almost a century.
With nine clothing brands in the portfolio which are supplied to countries throughout Europe, the numerous departments which support the company’s operations mean the complex must be made simple. Enterprise Resource Planning (ERP) is at the heart of any successful organisation and, as with Ahlers AG, enables it to retain a competitive edge in fast-moving marketplaces.
Because its customers constantly demand new, frequently updated items, Ahlers knew its ERP system needed to be renewed and upgraded from what had quickly become obsolete existing technology. It was to be an investment in high-performance software with functionality which could manage and deliver a myriad of business processes. The change had, in the words of Project Manager Michaela Kestner, “ambitious aims”.
The potential was exciting: to empower every Ahlers employee to use a more detailed scope of work in running key business processes within the IT architecture and framework in place and evolve it. The group also intended to improve intercompany relationships, including back- office and front-office, fully integrate Office and offer access to the software to external partners.