Turning Clicks Into Marketing Insight by ClickDimensions

ClickDimensions provides market-leading, innovative email marketing, lead scoring and social media support as well as surveys, data capture and other marketing automation tools.  The extensive portfolio of services help brands to understand more about the customers or clients interested in what they offer and devise action plans as a result.  A Gold Microsoft Partner for CRM, the ClickDimensions solution is also Microsoft CRM certified and in 2012 it was named the Microsoft Dynamics Marketplace Solution Excellence Partner of the Year Award winner.

As its core service, ClickDimensions provides its users with a highly intuitive email marketing experience, allowing them to create and personalise dynamic email content from a suite of editing options.  What sets ClickDimensions apart from the crowd is the diverse and effective range of additional features, including:

  • Campaign automation;
  • Bespoke web forms;
  • Event management;
  • Advanced reporting;
  • Surveys;
  • Web analytics;
  • Lead scoring;
  • Campaign landing pages;
  • SMS;
  • Social media discovery;

The ambition is that one or a combination of ClickDimensions services will aid the execution of high-level marketing activities as well as increase coordination between the Sales and Marketing functions and their operations.  As a result, communications and work-flows between the two departments will be smoother, data collection will be integrated, de-duplicated and qualified to enable improved sales and advanced CRM performance.

The inherent integration with Microsoft Dynamics CRM is native, creating a user-friendly solution where all the information gathered is automatically visible and saved in the CRM system, unlike with most other email and marketing automation tools.  As a specific example, when a company or individual visits the client’s website, the IP address will be logged along with a set list of information about them, available in Dynamics CRM.  Every contact or lead is therefore qualified because of this capability and means that both the Marketing and Sales departments can apply the insight into their respective activities and customer-facing communications.

The key benefits and added value that ClickDimensions can bring to any organisation are:

Campaign automation

ClickDimensions provides marketers with the power to apply advanced and interactive automations based on user behaviour, segment and communicate marketing emails and other communications to a mix of prospective and current customers or clients. The results provide practical information to the Sales team, for example, notifications when a customer or prospect responds to a marketing message.

Comprehensive, native integration with Microsoft Dynamics CRM

The client’s data management and insight can be smoothly automated with this solution. ClickDimensions provides a superior range of email marketing capabilities, including the ability to send bulk HTML emails with associated mailing reports that are generated at the high level and individual recipient level.

Lead scoring

After gathering leads, it can be a challenge to prioritise those that need to be pursued. ClickDimensions allows clients to understand information about all visitors to their website, down to an individual level, creating a lead score for each that is based on criteria defined by the client itself.

Web Intelligence

This functionality generates information about who is interested in the client’s products and services by reporting where anonymous and identified visitors have been looking on the website – thereby turning them into qualified prospects.

Highly advanced reporting

Evaluating the performance of marketing and sales activities is a key concern for any organisation. ClickDimensions aids that process, with powerful reporting capabilities embedded within Microsoft Dynamics CRM. Clients can easily link emails, web visitors, page views and form data capture directly to CRM campaign records which are then viewed and analysed from one central, customisable dashboard. The ClickDimensions content pack goes further by visualising the marketing data gathered in Power BI.

It’s rare to find a suite of marketing tools with the breadth and performance of ClickDimensions. The seamless integration with Microsoft Dynamics CRM and customisation options help companies to take their sales and marketing efforts to the next level.

Client Success Stories

REEL Alesa
Dynamics AX