The ambition is that one or a combination of ClickDimensions services will aid the execution of high-level marketing activities as well as increase coordination between the Sales and Marketing functions and their operations. As a result, communications and work-flows between the two departments will be smoother, data collection will be integrated, de-duplicated and qualified to enable improved sales and advanced CRM performance.
The inherent integration with Microsoft Dynamics CRM is native, creating a user-friendly solution where all the information gathered is automatically visible and saved in the CRM system, unlike with most other email and marketing automation tools. As a specific example, when a company or individual visits the client’s website, the IP address will be logged along with a set list of information about them, available in Dynamics CRM. Every contact or lead is therefore qualified because of this capability and means that both the Marketing and Sales departments can apply the insight into their respective activities and customer-facing communications.
The key benefits and added value that ClickDimensions can bring to any organisation are: