CRM Business Process Review

Obsolete, opaque processes result in losses in profit and market share for businesses, which in turn increases the pressure from stakeholders and competitors. Since company decision maker aren’t involved in most of the daily business surrounding these processes, it is difficult for management to put improvement mechanisms in motion on their own. As a quick and easy solution for managers, the CRM Business Process Review shines a light on business weak spots, for example in KPI structuring and reporting.

Sales managers fear outdated processes because they slow down their otherwise dynamic, success-driven sales force, leading to inefficiency and frustration. Such processes fail to provide useable key figures as a basis for sound reporting to senior management. With AlfaPeople, state-of-the-art processes are injected into sales, boosting efficiency and transparency, while also helping sales staff to unleash their full potential by allowing them to concentrate on workflows that are truly worth their attention.

Every marketer knows that data-driven marketing is the key to both lead generation and market share gains. But what if that data is tucked away in silos across the company? And where do you go next when outdated processes prevent leads from ever becoming sales-qualified? AlfaPeople helps to tear down those data silos and realign all marketing processes to campaign-aided lead generation and lead nurturing using CRM.

If there is anything worse for a Head of Customer Service than a dissatisfied customer, it is the outdated process that feeds that dissatisfaction. Putting a smile on a customers faces, and keeping it there, is impossible when anger stacks up behind stubborn and illogical procedures. The CRM Business Process review draws up clean pathways toward the implementation of early intervention customer service and workflows that allow your CRM end-users to put their focus where it should be.