7 Real estate market trends to follow in 2018
This year has been marked by the recovery of the real estate market in Brazil. And, according to Exame Magazine, 2018 will follow this positive reaction.
This recovery encourages companies in the industry to invest in modern and efficient solutions to face their competition. But what are the real estate market trends for the next year? In this article, we will present the new tools that are being used by real estate institutions. This way, your company can evolve and keep up with your competitors. Let’s go!
1. Residential automation
The concept of sustainability linked to comfort and convenience is the main target for real estate launches for the coming year. Because of this, numerous technology-based solutions are being deployed in homes. These tools are easy to use, intelligently designed, safe and environmentally friendly. In addition, they provide efficient and sustainable use of water and energy.
This evolution has a name: intelligent house. This name is very appropriate because a lot of the internal tasks of the residence are automated. For example, devices placed at the front door help parents know when their children arrived home without needing to get out of bed. We already have cameras sensitive to movement that can send emails, SMS or transmit in real time to the owner of the property any strange movement inside the house.
To reduce the cost of the energy bill, the smart home has an integrated lighting control system. In this way, the user can program the intensity of the lamps according to the external clarity and also automatically adjust the lights in certain rooms.
Another advantage is temperature control. Companies that offer this feature will have good sales opportunities in 2018.
2. Virtual Reality
Great building and development companies are using virtual reality to delight customers with their real estate products. This practice has many benefits for both institutions and buyers.
Through a program that recreates virtually a residence, the interested person inserts himself in the rooms with the help of virtual reality headsets. If you want to change the decoration or design of the house, you can do it. In this way, the company does not need to schedule numerous visits of customers interested in the real estate. In addition, the consultants can provide a faster and more efficient service, since it’s not necessary to explain every detail of the house. After all, a picture is worth a thousand words.
The client is satisfied with what he’s seen and even more motivated to buy the house.
One innovation that is emerging in this area is the creation of applications that present real estate virtually in the smartphone. After the consumer downloads the application, a simple VR cardboard glass can display the property. The client can visit as many properties as he wants without having to leave his home. Isn’t this an incredible trend?
3. Consultative sales
The concept of consultative sales has worked great for the real estate industry. And a tool that is greatly advancing this practice is the virtual board.
It works like this: the virtual card is installed in a land or property for sale or rent. In it, a QR code is placed, which is a two-dimensional barcode easily scanned by electronic devices equipped with cameras. Then, the interested party downloads a reader application of the QR code and approaches a smartphone from the virtual card. Then he receives all the information and photos of the property on the screen of his device and, of course, the contact of the professional or real estate agent responsible for the property.
This tool greatly facilitates the service of real estate brokers. Knowing the details of the property makes the customer very willing to close the deal when he gets in contact.
4. Real estate platforms
The use of virtual platforms for the real estate sector continues to be a strong trend for 2018. However, the big news is the platform for content in 360º.
With this technology, real estate agents can capture images of their projects and send them to a virtual environment. With the help of an application, customers can access these images. In addition, it’s possible to insert videos explaining each detail of the interior of the house, so that companies can gain more visibility with their audience.
5. Technology to enhance customer experience
Although they have been in the technology market for some time, beacons (approach sensors) are tools that will be much explored in the real estate market next year.
This system uses the Bluetooth of mobile phones and provides a different and interesting experience for the customers. For example, let’s say someone interested in buying a property passes unnoticed by several ads displayed in the window of a real estate company. In that case, the beacon will issue an alert to the customer’s smartphone advising him that there are interesting real estate offers at a nearby store. It’s a smart way to get the audience’s attention, don’t you think?
Unmanned aerial vehicles are a success in the real estate industry. Easy to control, they feature a system of modern cameras connected through the internet to the company’s virtual network. But when are the drones used? In several stages – from the construction process to the post-sale.
This system gives customers the possibility to follow, through videos recorded by drones, the evolution of the building where they bought an apartment. These videos are posted on the company’s timeline of social networks.
7. Digital signature
The digital signature is here to facilitate the lengthy and bureaucratic process of closing the sale contract of a property. This technology uses encryption that is linked to a digital certificate, thereby producing an electronic document to be signed. This document guarantees integrity and authenticity. This practice is already seen as the future of real estate transactions.
In fact, as we have seen in this post, there are many options that technology is offering to the real estate industry. However, these tools become more potent when they are supported by CRM software (customer relationship management) or a 360-degree platform. With the help of these applications, the company can customize its services (prospecting, selling, and after-sales) according to the needs of its target audience.
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