We know that it’s been a few years now since technology has taken space in the everyday life of people, in order to produce social and organizational impacts on the corporate world. We are interacting with technology all the time.
Among the technological novelties, there are some especially relevant that will trend this year. Let’s take a look?
1. Artificial Intelligence
A.I. is a system based on the human reasoning ability, that can replace human work teams with a system that processes information with quick responses, thanks to its technology.
An example of this is a Chatbot – interaction window with automated dialog – in which the user exchanges messages with the artificial intelligence and receives responses according to their needs. This makes virtual customer service more efficient, avoiding waiting queues or unavailability of attendants due to the large volume of requirements.
2. Cloud Computing
Cloud computing uses shared resources, which optimizes access and processing of stored data to the corporate environment. To avoid any disruption, access servers back up this data to avoid loss due to a service outage, security breach, or hardware failure.
Intrusion protection is constant when it comes to updating protection since hackers always keep up with the latest technology.
3. Internet of Things (IoT)
In short, Internet of Things refers to the rapidly growing network of connected objects that are capable of collecting and exchanging data using embedded sensors. Thermostats, cars, lights, refrigerators and more appliances can be connected to IoT.
Among the technological innovation is IoT, without doubt, the one that enables the automation and integration of services and information. CRM services are an example of how optimization through the Dynamics 365 tool enables greater reach of customers with rapid expansion in the business data model efficiently and cost-effectively.
4. Big data
This technological trend is nothing more than storing a large volume of collected data that is produced in a variety of ways, such as accessing your social network or liking a post or a specific page, for example.
The main idea of big data is that by storing and crossing all this data, it’s possible to identify a pattern in a person’s profile, enabling contents suggestion with products and services that are compatible with the profile of that particular user of the internet network.
5. Process Automation
With the large volume of data produced every minute, there is a range of possibilities for dissemination of content and services.
Automation in the marketing industry is a great strategy to increase the reach and response to the customer demands. Code-k Campaign is a marketing automation tool that was developed for Microsoft Dynamics CRM. Microsoft Dynamics CRM pairing with Code-k Campaign creates a fast and easy place to centralizing your intelligence and marketing needs.
Some great features of the Code-k Campaign include email marketing (automated campaigns, email templates, conversion forms and landing pages), SMS marketing, full customer journey tracking, and so on. This allows for segmentation, accuracy in customer needs, personalization with greater communication and lower implementation and monitoring costs.
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